LIFEWISE AND OLYMPIC SWIMMER SHARE GOAL OF ENGAGING PEOPLE IN HEALTH AND FITNESS
MOUNTLAKE TERRACE, WA – July 10, 2013 – Local health partner LifeWise Health Plan of Washington is excited to team up with Olympic swimmer Ariana Kukors (@ArianaKukors) – world record holder and Auburn, Wash. native – to promote the importance of making healthy living a priority through her new honorary role as director of health inspiration. By sharing her inspiring story of hard work and determination that ultimately led to achieving her Olympic dreams, Kukors will encourage people in the Pacific Northwest to take the next step on their health journey and live healthy, active lives.
“Empowering others to be active is important to me and I love to inspire others to set their goals a little higher and dream a little bigger,” said Kukors. “This relationship with LifeWise allows us to work together on our common goal of encouraging people to take steps toward healthier living. It doesn’t matter how big or how small those steps are, every step counts!”
Kukors, who competed in swimming for the University of Washington from 2007-2008, fulfilled her dream of representing the United States at the 2012 London Olympic Games, finishing fifth in the 200 individual medley (IM). This milestone for the 24-year-old was elevated after she narrowly lost her chance to attend the 2008 Beijing Olympic Games by eight one hundredths of a second four years prior. With the current world record in the women’s 200 IM under her belt, Kukors looks forward to utilizing her background to help others achieve their healthy living goals – an area in which she is particularly passionate. LifeWise believes this new alliance will provide an innovative opportunity to engage Pacific Northwest residents on their health journey through the relatable personal story of a local Olympian.
“Both LifeWise and Ariana share a strong commitment to being a health support partner and this new relationship is just one of the innovative ways we’re engaging with people from the Pacific Northwest to encourage them on their health journey,” said Jim Havens, vice president and general manager, LifeWise Health Plan of Washington. “Her authentic story of hard work and determination moves people and we feel she is a natural extension for our health and wellness engagement efforts.”
In addition to community engagement, Kukors will share new workouts, recipes and some of her favorite outdoor adventures on Actively Northwest.com – an online lifestyle magazine recently unveiled by LifeWise that features innovative fitness tips, healthy eating ideas, motivational stories, local photography and events for all Pacific Northwest residents.
For regular doses of inspiration from Ariana and other local healthy living tips, visit and subscribe to ActivelyNorthwest.com. You can also follow Actively Northwest on Facebook, Twitter and Pinterest to enter exciting contests and learn about upcoming engagements LifeWise and Ariana have planned for the Actively Northwest community.
About LifeWise Health Plan of Washington
More than 100,000 people turn to LifeWise Health Plan of Washington for their individual or family health coverage. And the reason is simple: we actively support all of our members’ healthy decisions. From the healthy foods you eat to the activities you take part in, LifeWise is a health partner that provides tips, tools and encouragement you can use to live the healthiest life possible. www.lifewisewa.com.
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Media Contact: Richelle Nielsen
Sr. Public Relations Manager
LifeWise Health Plan of Washington
Media Contact: Anna Agnew