Business & Tech

Floating Billboards on Lake Washington: Eyesore or Ingenious Idea?

KING5 reports that local entrepreneur Darren Bruce is planning to place 14-foot tall floating billboards on Lake Washington.

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KING 5 reports that local entrepreneur Darren Bruce is planning to place 14-foot tall floating billboards on Lake Washington.

The TV station went out with Bruce as he test drove the billboards on the water Thursday.

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You may be familiar with Bruce's company's work already; i Alternative Media, also has mobile billboards mounted on trucks, according to the company's website.

KING 5 reports that Bruce was inspired to launch the floating advertisements while driving across the State Route 520 Bridge and realizing how many eyeballs were on the bridge.

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What do you think? Eyesore? Or do you wish you thought of it?


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