Starbucks Introduces Cheap, Reusable Cups—Will You Use Them?

The $1 tumblers have been met with mixed reviews.

Starbucks launched a new, cheaper reusable plastic tumbler earlier this month to help customers save some cash, but the verdict is still out on whether the cups will have a positive environmental impact.

The new tumblers are an effort to reduce coffee cup waste, which Starbucks has been criticized for. The coffee giant generates about 4 billion cups globally each year. 

The new reusable cups cost $1. Customers receive a 10-cent discount every time they use the cups, so the tumblers pay for themselves after 10 lattes.

Have you purchased a reusable Starbucks cup, or do you plan to? Tell us in comments section.

Approximately 28 percent of Americans have either purchased one of the cups or plan to, according to a study by YouGov Omnibus conducted earlier this month.

The cups bear the green Starbucks logo and look much like the standard paper cups. They have fill lines inside denoting "tall," "grande" and "venti"-sized drinks.

Some Starbucks locations are selling out of the tumblers, which are made in China. But there is concern that the tumblers may just be a trend and, like reusable grocery bags, customers will forget to use them.

Challenges in changing customer behavior, as well as trouble tracking how many coffee drinkers opt for reusable cups, led Starbucks to reduce its goal of 25 percent reusable cups by 2015 to 5 percent.

Prior to the reusable tumbler, Starbucks already offered a 10-cent discount to customers who brought in a reusable mug. 

ButteryMuffyn January 14, 2013 at 11:44 PM
I have 6 of these! We use them all the time instead of using the polystyrene disposable ones when we are out and about, we always take a flask with us and these cups are perfect. I don't like taking our regular coffee mugs because of too much clanking around, possibly breaking them.
K Lowe January 15, 2013 at 12:59 AM
I have two that I use, I like that you can recycle or compost them when they are no longer usable, which I understand to be after 30 or so uses. Like the poster above said, I worry about my ceramic ones rolling around in my car getting broken!
dexterjibs January 15, 2013 at 01:06 AM
I might use them.
Collie Love January 15, 2013 at 02:55 PM
We have two, but forget to bring them most times. Wondering why thier regular plastic cups aren't recycleable (they have a 5 on them, we can only recycle '1' and '2' in our area).
Rachel January 15, 2013 at 03:48 PM
I have two and love them! Although more for my personal coffee use and not so much at the store. I also bought a cheap sleeve for them because they get hot.
Jen Larsen January 15, 2013 at 03:52 PM
I have one, I like that its so light and easy to carry!
bjh January 15, 2013 at 04:56 PM
Soooo, they are plastic? What KIND of plastic? Sooo, when the hot liquid hits that plastic, do chemicals leach into your coffee/beverage?
Pauline January 15, 2013 at 04:58 PM
Do the cups ever touch any of the equipment on the espresso machine? I'd be concerned about the cleanliness of cups that aren't washed and sterilized properly by customers before they're handed over to the barista to fill. BLECH.
Lissa January 15, 2013 at 05:25 PM
I thought that it was weird that they should only be used a limited number of times. I bought one and was then told by the barista that it should probably only be used around 20-30 times before throwing it away. Why? Also, how am I supposed to keep track of how many times I have used the cup? I threw it away as I was concerned about the number of times that it should be used, it totally freaked me out. Icky!
Irene Potter January 15, 2013 at 05:37 PM
Why are they made in China rather than the United States? Irene
Martha January 15, 2013 at 06:03 PM
I have one. They are dishwasher safe if placed on the top rack. The only issue is due to the fact that they are plastic cups it "must" have a sleeve because the cup gets super hot - think of drinking coffee out of a "red solo cup". Neat idea, although just as I have decided to swtich to Tully's, :-)
Tere Ryder January 16, 2013 at 03:32 PM
I am laughing......Schultz has actually found a way to get people to buy cups that you then get to throw away.....theyre not even attractive.......just cups
ButteryMuffyn January 16, 2013 at 04:56 PM
Makes me sad that so many people in this area are always ready to slam the very companies that have brought industry, prosperity and employment to the area. Remember Redmond before Microsoft? I'm sure all the Starbucks employees and families are very grateful for their jobs. I understand that all these companies are not perfect, but it's sad to think that so many people here are so ready to put them down at the drop of a hat. Don't like Starbucks? Don't go there.
Jerry Gropp Architect AIA January 16, 2013 at 05:28 PM
As for me, I think Starbucks is an admirable company. It provides a lot of good jobs for young people as well as very good fresh coffee which was not always so readily available in my native Seattle. JerryG-
Tere Ryder January 16, 2013 at 05:35 PM
Ask any Starbucks employee what they think about their "prosperity" in regards to the WAGES Schultz pays his employees..........I'm a "native" from Seattle, way back when this business started, so am very familiar with this business. ..........The sad thing is that Schultz has even managed to get a whole generation of children buying his products, having his branded cups, etc. Children drinking coffee....what a concept ......You can be sure it is the "get em while they're young".....mentality.......That t.v. show isn't called "Mad Men" for nothing
ButteryMuffyn January 16, 2013 at 05:41 PM
I have. Guess what? They are grateful to have a job.
Tere Ryder January 16, 2013 at 07:03 PM
Yes, the ninety- nine percent should be "grateful" to the one percent.
ButteryMuffyn January 16, 2013 at 09:11 PM
Ouch. You obviously have some personal issues that I don't care about. I will continue to buy my delicious drinks at Starbucks or wherever I choose, and hope you will continue to enjoy yours.


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