7 Useful A/B Testing Tips to Grow Your eCommerce Business

After creating an eCommcer website, you should perform different A/B testing on your website to make sure that whether your website is effective or not. In this article, you can find 7 highly useful A/B testing tips for your website that you need to consider.

On the web, you would find millions of e-commerce websites that have the most potential for improvement through A/B testing. When it comes to talk about the most popular e-commerce stores, Amazon, Etsy and Ebay are the very popular e-commerce websites that perform a lot of A/B testing.

The latent of A/B testing is huge due to several variables that these e-stores can experience with categories, search results, product images, pricing, ratings and more. Performing A/B testing is very much important for e-commerce businessmen as they can run an excellent e-store that has complete features.

Below we have mentioned some of the highly useful eCommerce A/B testing tips that e-commerce businesses can follow and acquire various benefits.

For e-commerce business, it is very much important to provide product videos on their website so that their customers get closest experience with their products. By providing product videos, they can help their precious customers to imagine how they will feel when they have the products in their hands.

As per the latest reports, those visitors, who do not watch the videos, but still they have the option to watch them, convert at a higher rate than those who don’t have the option. Below, you can find a product video of Ascaso Coffee Company’s products that help it to increase sales and profit of their business. In the below video, a complete description about product is given by which you can get huge information about it.

If you are running an e-commerce website from past several years, it is important for you to check your drop-down menu with a multifaceted product, category page for better usability. Various people worldwide replaced their drop-down menu with product category and they have increased their revenue by 56.43%.

As per the latest studies, it also comes to know that drop-down menus can annoy users as well. If you are running an e-commerce website that mainly targets older age group or users with disabilities, you can go through this option and get target audience.

Many of you all may prefer to offer free shipping to your customers, so make sure that you mention it clearly on the top of your site as it helps your customers to know that you are offering them free shipping.

However, if you are providing free shipping for particular time-period, then also you need to mention it clearly on the website. In this image, you can see that a website is providing free shipping for described time-frame.

As we all know that image sliders seem simple yet powerful on a homepage, but when it comes to consider their reputation in the conversion optimization industry, it was stained long ago. On the web, you would find dozens of image carousels that are also known as rotating offers.

Maybe, you like them, but the truth is that they are the conversion killers. They are not so effective for your e-commerce websites, so it is better for them to remove image carousels.