The news spread like wind that Amazon experiments with its own “Amazon Collections”. Have you heard same news? Yes, then let’s see the deepest part of this news by discussing easch of related points, from launching of its own direct challenger to sharing collection in Pinterest photo-sharing website.
Many people have a question that why Amazon experiments with its own “Amazon Collections”, aren’t you thinking same? Recently, Amazon has launched its own direct challenger to one of the most popular pinboard-style photo-sharing website, Pinterest with “Amazon Collections.”
It is one of the most attractive and eye-catchy website, where you can see collection products that saved by other users. Moreover, you can also share, discover and save other products as well. Just like Pinterest, now users can able to make separate lists, called Collections, like “Wish list”, “Fashion Collection” etc. to collection list of some remarkable products and share with other users.
Amazon is going to look popularity of this feature by offering this to various bloggers ahead of a larger, public debut, and to those, who earlier have accessed detailed experience by using Pinterest to place collection of attractive outfits, and other impressions.
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Previously, we have seen references from beta testers that write about the service, which were posted in April 2013. Now, one can see the link “Your Collections” in the list of choices, when he/she hover over “Your Account” from the drop-down option on Amazon.com’s homepage, which is the best service ever placed on Amazon’s site.
Originally, users are starting their collection with empty collection, “Possibilities”, “My Style,” “Want List,” etc. Users can make their own collection. One can easily add an item to a Collection using “Add to Collection” option that available at below of the product image on Amazon.com’s website. As ‘collections’ is a new feature available in Amazon, one hasn’t been rolled out to all the products on the site at this time.
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In order to deal with this option, a “Collect” button is provided by Amazon that can be hauled to your browser’s bookmarks bar, allows users to add any product on Amazon to their collections. It doesn’t display while you are adding non-Amazon products. In addition, users cannot find anything when that buttons is clicked off-site.
One of the best things about this adding cart button is users can able to add descriptions for saved items. They also remove, add or edit anything from lists and can also delete whole collections at once.
List of categories like Women’s Fashion, Men’s Fashion, Featured, Movies, Music, etc. are available in a Pinterest-inspired image pinboard format. Now, you have choice to heavy emphasis on the item photo and add some information apart from a “heart” button for favorite things and the product name. One must have to click through for viewing pricing and further product details.
Right now, you can find limited collection of ‘Amazon Collections’ as Pinterest only shows the popular items products available at the Amazon products. You can also see time of pinned and click on those users’ names to follow them on the service.
However, one cannot find an alternative for searching their friends, who already in Amazon Collections, like through Facebook integration or address book upload. It is not Amazon’s first experiment to offer something exception to their consumers.
It is not first time that Pinterest introduces Amazon collection, previously its 2008 grid-like storefront Amazon Windowshop arrived on iPad in 2010. Amazon this move comes when Pinterest has been complaining its e-commerce efforts taking help of its new tools for online retailers such as analytics, personalized recommendations, web and mobile product pins and many more.
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