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Health & Fitness

Are Your Mobile Shoppers Satisfied From Your eCommerce Website?

In this modern world of online shopping, it is very much important for you to have one of the best e-commerce websites that give your mobile visitors a dynamic experience. So, are your e-commerce websites give your mobile visitors a complete satisfied service? In this post, you can find the importance of having mobile supportive e-commerce website.

Over the last couple of years, mobile commerce has gained huge popularity on the web as most of the ecommerce shoppers are using their mobile devices to purchase their desired products. According to the Nielsen reports of this year, not only tablet and smart-phone users are increasing, but a massive 84% of mobile users use their devices for purchasing.

Since 2012, there is a 5% increase of mobile shoppers and the biggest shocking news is that approximately one-fourth of those shoppers make purchasing from their mobile devices more frequently as compare to PCs. Don’t you think that it is a surprising news for all the ecommerce merchants?

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Well, it is very much important for all the ecommerce merchants to satisfy the needs of mobile shoppers by providing them an excellent ecommerce website that supports different mobile devices and give quality experience.

Today, we all know that mobile shopping is an extremely popular among all demographics, so merchants should go with mobile supported website to provide a satisfied service to their mobile shoppers. According to Nielsen, mobile shoppers are divided evenly between women and men.

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With 28% of 25-34 aged people, 20% of 45-54 aged people, 23% of 35-44 aged people and remaining ones are of above 55. People, who are earning over $100k annually, are more active mobile shoppers while the major rising in mobile shopping is those who’s household income is below $50k. Lower as well as middle income consumers can account for more than half of smart-phone and tablet shoppers.

Many of you all may think that your customers are happy with your ecommerce website, but it is not like that as it is important for you to have mobile supported site to make them happy as well as satisfied. As per the survey by Harris Interactive, your mobile shoppers are not happy with your ecommerce website.

As per the study, the majority of mobile shoppers have had problems shopping on their smart-phones that drive them away from your site. Recently conducted survey also found that approximately 30% of smart-phone shoppers, who experience problems, say they will never go back to that retailers’ site because such inconvenience.

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